Icicle Tricycles was called to help Odwalla Juice with our custom Mobile Marketing Bikes. Each of the Odwalla Bikes was specially built and branded with Odwalla’s custom design. The experiential mobile marketing campaign used Icicle Tricycles to product sample directly to potential customers.
The initial campaign the Odwalla Juice Bikes were employed for was a Homecoming tour of West Coast Schools. The Icicle Tricycle advertising bikes pedaled the Odwalla brand message and product sampled juices all over campuses! One of the great things about a cute Icicle Tricycle is that we are neverstuck in the parking lot, but can pedal to where people are and be the center of attention!
Our customer was excited and wrote us:
“The bikes were a success in introducing a unique element with which to sample and connect with consumers, and to bring the Odwalla brand attributes to life in a fun and creative way.”
We are so glad we could help Odwalla and their experiential mobile marketing campaign with our Icicle Tricycle Advertising Bikes!