We were so excited to collaborate with Portland-based fabrication company Figure Plant, under the direction of Motive Creative Community, to create an eye-catching FritoLay Super Bowl ad campaign. The project features custom trikes representing the release of brand new FritoLay flavors of Cheese Pizza Cheetos, Sriracha Doritos, and All Dressed Lays, each with unique designs built to capture the essence of these iconic snack brands and their new flavors.
We’re no strangers to bike manufacturing, as we’ve been doing it for 25 years now providing mobile platforms for product sampling, experiential marketing, and other services. Brand activation agency Figure Plant transformed our already unique tricycles into vibrant showcases. Figure Plant’s product-specific custom canopies highlight the striking brand colors of Doritos, Lays, and Cheetos, topping each cover with larger-than-life product displays.
This collaboration really brings together Portland craftsmanship and innovation to create incredible and eye-catching advertising pieces that spark conversations during one of the biggest marketing events of the year. We are so proud to have been a part of this project, as it stands out as a testament to Portland’s thriving creative community and the city’s prowess in contributing to national campaigns.